Skip to main content
Over 50,000 bottles in stock Worldwide shipping Express delivery possible !

The Piedmont wine region in Italy: a journey through tradition, terroir and top wines

Piedmont, located in the north-west of Italy, is one of the most renowned wine regions in the world. Nestled between the Alps and the Po Valley, the region not only impresses with its picturesque landscape, but also with its unique winemaking tradition, which has been cultivated for centuries. With an area of around 25,000 hectares of vineyards, Piedmont may not be the largest wine region in Italy, but it is at the forefront in terms of quality and prestige. Some of Italy's most expensive and sought-after wines are produced here, including Barolo, Barbaresco and the aromatic Moscato d'Asti.

Historical roots and cultural significance

The wine-growing tradition in Piedmont dates back to Roman times, but it was not until the Middle Ages that the systematic cultivation of vines began, mainly by monasteries and noble families. In the 19th century, the region experienced a decisive boost in development when modern cellar techniques were introduced and the importance of individual grape varieties was recognised. Today, Piedmont is a stronghold of traditional viticulture, where many winegrowers still rely on tried and tested methods, while at the same time innovative approaches are being trialled.

Piedmontese wine culture is deeply interwoven with the regional cuisine. The region's robust red wines harmonise perfectly with the hearty dishes of Piedmontese cuisine, such as truffle risotto, tajarin (fine egg pasta) or brasato al Barolo (roast beef braised in Barolo). Wine is not just a drink here, but an integral part of identity and social life.

The terroir: climate, soils and location

Piedmont benefits from a continental climate with cold winters and hot summers, moderated by its proximity to the Alps and the Mediterranean. The large temperature differences between day and night during the ripening period contribute to the development of complex flavours in the grapes.

The region's soils are extremely varied:

  • Clay and limestone soilsdominate the hills of the Langhe and Monferrato areas, where the finest Nebbiolo grapes for Barolo and Barbaresco thrive. These mineral soils give the wines structure and longevity.

  • Sandy and ferruginous soils are found in some parts of the Roero, where somewhat lighter, yet elegant Nebbiolo wines are produced.

  • Clay-rich soils are particularly suitable for the Barbera grape, which is vinified here to produce juicy, fruit-orientated wines.

The best vineyards are located on steep slopes, which allow for optimal sun exposure and drainage. The work in these vineyards is often arduous and only possible with manual labour, which explains the high prices of the top wines.

The most important grape varieties and wines of Piedmont

1. nebbiolo - the king of Piedmontese wines

The noble Nebbiolo grape is the flagship of Piedmont and produces two of the most famous Italian wines:

  • Barolo- The "king of wines and wine of kings" is a powerful, tannic red wine with flavours of red fruits, violets, leather and truffles. Barolo must mature for at least 38 months, 18 of which must be in wooden barrels. The best vineyards such as Cannubi, Monfortino and Sarmassa produce wines that can be aged for decades.

  • Barbaresco- Slightly more elegant and accessible than Barolo, but just as complex, this wine comes from the hills around the village of Barbaresco. It is aged for at least 26 months, 9 of which are in wood.

Nebbiolo wines are known for their high acidity and firm tannins, which often make them inaccessible when young. Only after years of ageing in the bottle do they reveal their full splendour.

2. barbera - the fruity all-rounder

Barbera is the most widespread red grape variety in Piedmont and produces juicy, acidic wines with flavours of cherries, blackberries and spices. While simple Barberas are drunk young, top wines such as Barbera d'Asti Superiore or Barbera del Monferrato have more depth and structure thanks to ageing in barrique barrels.

3. dolcetto - the accessible red wine

Dolcetto ("the sweet one") is a soft, fruity red wine with a lower tannin content than Nebbiolo or Barbera. It is often drunk young and is an excellent accompaniment to pasta and lighter meat dishes. Well-known growing areas are Dolcetto di Dogliani and Dolcetto d'Alba.

4. moscato - sweet seduction

The white Moscato grape is the basis for the sweet Moscato d'Asti, a sparkling dessert wine with flavours of peach, apricot and orange blossom. Light and low in alcohol (often only 5-6% vol.), it is a perfect accompaniment to desserts or as an aperitif.

5. other notable wines

  • Gavi - A dry, mineral white wine made from the Cortese grape.

  • Roero Arneis - A fresh, fragrant white wine with notes of pear and citrus.

  • Brachetto d'Acqui - A sweet, red sparkling wine with strawberry flavours.

Modern developments and challenges

Despite its deep roots in tradition, Piedmont is facing modern challenges. Climate change is leading to higher temperatures, which increases the alcohol levels in the wines and reduces the acidity - a threat to the typical freshness of Nebbiolo wines. Some winegrowers are therefore experimenting with later harvests or new clones.

At the same time, organic and biodynamic cultivation is gaining in importance. Many producers are focussing on sustainable cultivation in order to preserve the sensitive terroir.

Conclusion: Piedmont - a world-class wine region

Piedmont is a wine region that impresses with its unique combination of tradition, terroir and artisanal perfection. Whether it's the powerful Barolo, the elegant Barbaresco or the smooth Moscato d'Asti - the wines reflect the passion and dedication of the winegrowers. Visitors to Piedmont not only experience great wines, but also a culture in which wine, food and joie de vivre are inextricably linked.

Renowned wineries in Piedmont: tradition, innovation and world-class wines

Piedmont is not only known for its breathtaking landscapes and outstanding wines, but also for its renowned wineries, which have been producing top quality wines for generations. Many of these wineries have left a lasting mark on the wine world and are considered pioneers of Piedmont's current importance as one of the world's finest wine regions. From traditional family businesses to modern innovators - the wineries of Piedmont stand for artisanal perfection and unmistakable terroir expressions.

The historical pioneers: Wineries with centuries of tradition

Some of the best-known wineries in Piedmont can look back on centuries of history and have played a decisive role in shaping the region's reputation as a world-class wine-growing region.

1 Gaja - The legend from Barbaresco

The Gaja winery is probably the most internationally recognised in Piedmont and stands like no other for the refinement of Barbaresco. Angelo Gaja, often referred to as the "King of Barbaresco", revolutionised Piedmontese viticulture in the 1960s and 70s by introducing modern cellar techniques such as temperature control and barrique ageing. His wines, particularly the Barbaresco DOCG and the Barolo Sperss, are elegantly complex and are among the most expensive in Italy. Gaja was also one of the first to focus on single-vineyard wines, thus laying the foundations for today's classification of crus.

2 Giacomo Conterno - The epitome of Barolo

Founded in 1908, the Giacomo Conterno winery in Monforte d'Alba is an institution when it comes to traditional Barolo. Roberto Conterno, the current head of the estate, is continuing the legacy of his father Giovanni with the utmost dedication. The Barolo Monfortino Riserva, a wine of monumental structure and longevity, is considered one of the best in Italy and is only produced in outstanding vintages. Conterno's wines mature for a long time in large wooden barrels and epitomise the purist philosophy of the house: maximum expressiveness of the terroir without modern interventions.

3 Vietti - art and wine united

Vietti in Castiglione Falletto is one of the oldest wineries in Piedmont and is known for its exceptional single-vineyard Barolos such as Rocche di Castiglione and Lazzarito. Alfredo Currado, one of the pioneers of Arneis, made the estate internationally famous in the 1960s. Today, his son Luca Vietti continues to run the business, focussing on a mixture of tradition and innovation. Vietti's artistic labels, which are designed by different artists every year, are a particular trademark.

The modern visionaries: innovation in Piedmont

While some wineries rely on centuries-old traditions, others have set new standards through innovative approaches.

4 Elio Altare - The Barolo revolution

Elio Altare was one of the "Barolo Boys", a group of young winemakers who radically modernised Piedmontese viticulture in the 1980s. He created a new, more accessible style of Barolo through shorter maceration times, the use of barriques and reduced yields. His Barolo Vigneto Arborina was one of the first to cause an international sensation. Today, his daughter Silvia Altare continues to run the winery and combines modern elegance with a deep respect for the terroir.

5 Luciano Sandrone - a balance between tradition and modernity

Luciano Sandrone started out as a small winemaker and is now one of the most important Barolo producers. His wines, such as the Barolo Cannubi Boschis and the Barolo Le Vigne, are characterised by their perfect balance between fruit, tannins and acidity. Sandrone favours gentle vinification and limited ageing in wood in order to preserve the purity of the fruit.

6 Roagna - Biodynamic perfection

The Roagna winery in Barbaresco is a pioneer of biodynamic cultivation in Piedmont. Luca Roagna produces wines of exceptional depth and minerality, including the Barbaresco Crichet Pajè and the Barolo Pira, which often take decades to fully develop. His philosophy: minimalist intervention, long ageing in large wooden barrels and absolute respect for nature.

The rising stars: new names, great wines

In addition to the established greats, there are also young, up-and-coming wineries in Piedmont that are attracting attention with exceptional wines.

7 G. B. Burlotto - The renaissance of a classic

The traditional G. B. Burlotto winery in Verduno is experiencing a renaissance under Fabio Alessandria. The Barolo Monvigliero, a wine with an almost Burgundian grace that comes from one of the northernmost Barolo vineyards, is particularly well known. Burlotto favours long macerations and large wooden barrels to create wines of transparent elegance.

8 Cavallotto - The undiscovered pearl

Cavallotto, in the heart of the Barolo region, has been producing outstanding wines for generations, but they have long been overshadowed by the better-known names. The Barolo Bricco Boschis and the Barolo Vignolo are among the best in the region and impress with their clear lines and longevity.

9th Francesco Rinaldi - pure tradition

Francesco Rinaldi in Barolo is an insider tip for lovers of classic Barolos. The wines, such as the Barolo Brunate and the Barolo Cannubbio, are matured in the old-fashioned way - with long maceration periods and years of barrel ageing. The result is wines of raw beauty and enormous ageing potential.

Piedmont - a melting pot of the art of winemaking

Piedmont's best-known wineries represent a unique blend of tradition and innovation. Whether historical pioneers such as Gaja and Giacomo Conterno, modern visionaries such as Elio Altare and Luciano Sandrone or rising stars such as G. B. Burlotto - they all contribute to Piedmont continuing to be recognised as one of the most important wine regions in the world. Their wines are not only liquid history, but also an expression of a deep connection with the land and culture. Those who taste the wines of Piedmont not only experience great flavours, but also the soul of a region where viticulture has been a passion and a way of life for centuries.

1. key geographical data

  • Location: North-west Italy, bordering France (west), Switzerland (north), Valle d'Aosta (north-west), Lombardy (east), Liguria (south)

  • Area: 25,400 km² (including ~46,000 ha of vineyards)

  • Altitude: 150-550 metres above sea level (wine-growing areas)

  • Capital: Turin (Torino)

  • Important wine zones:

    • Langhe (heart of Barolo/Barbaresco)

    • Monferrato (Barbera stronghold)

    • Roero (Nebbiolo & Arneis)

    • Alto Piemonte (Northern Piedmont with Gattinara)

2. climatic characteristics

  • Continental climate with:

    • Cold winters (down to -10°C)

    • Hot summers (up to 35°C)

    • Annual precipitation: 700-900 mm

  • Piedmontese fog:

    • Dense autumn fog ("nebbia") in October

    • Decisive for Nebbiolo ripeness (name derived from "nebbia")

  • Thermal amplitude:

    • Up to 15°C difference day/night during the ripening period

3. geological characteristics

  • Soil types:

    RegionMain soil typesCharacteristics
    BaroloHelvetic sandstone, clay, limestoneDeep, mineral
    BarbarescoTortonian marlFiner, softer
    RoeroSandy sedimentsLighter wines
    GattinaraVolcanic rock (porphyry)Ferrous, mineral
  • Age structure:

    • Oldest soils: 15-20 million years (Miocene)

    • Most recent deposits: Pleistocene

4. production data (2022)

  • Total production: 2.5 million hectolitres per year

  • Quality levels:

    • DOCG: 15% (highest density in Italy)

    • DOC: 35%

    • IGT: 20%

  • Export share: 65% (top markets: USA 28%, Germany 15%, Switzerland 12%)


5. historical milestones

  • 1250: First mention of Nebbiolo in Pollenzo

  • 1865: Barolo becomes a royal court wine

  • 1966: First DOC (Barolo)

  • 1980: Introduction of DOCG (Barolo/Barbaresco)

  • 2014: UNESCO World Heritage Site "Vineyard Landscapes of Piedmont"

6. viticultural specialities

  • Training systems:

    • Guyot (80%)

    • Alberate (historical cultivation methods)

  • Planting density: 4,500-6,000 vines/ha

  • Average yields:

    • Barolo: 48 hl/ha

    • Barbera: 65 hl/ha

    • Moscato: 100 hl/ha

7. oenological key figures

  • Barolo (average values):

    • Alcohol: 14.5-15.5% vol.

    • Total acidity: 5.5-6.5 g/litre

    • Extract: 28-32 g/l

    • Minimum ageing: 38 months (18 of which in wood)

8. economic importance

  • Turnover: 1.2 billion €/year

  • Employees: 58,000 in vineyards/cellars

  • Average prices:

    • Barolo Cru: 80-250 €/bottle

    • Barbaresco: 45-150 €

    • Barbera d'Asti: € 15-40

9. effects of climate change

  • Temperature rise: +1.8°C since 1970

  • Earlier harvest: 3-4 weeks since 1950

  • New challenges:

    • Higher alcohol content

    • Decrease in acidity

    • New pests (e.g. Drosophila suzukii)

10 Culinary synergies

  • Truffles: White Alba truffle (October-December)

  • Cheese: Castelmagno, Robiola di Roccaverano

  • Typical dishes:

    • Tajarin (egg pasta) with truffle

    • Brasato al Barolo

    • Bagna cauda (dip with anchovies)

Guiding principle for the Piedmont wine region:

"Piedmont - where Nebbiolo kings such as Barolo and Barbaresco meet fruity Barbera grapes and sparkling Moscato - combines centuries of winemaking tradition, unique terroir diversity and culinary mastery to create one of the finest wine landscapes in the world."