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Krug Champagne - The crowning glory of the art of sparkling wine

The name Krug stands like no other for excellence, tradition and the unrivalled art of champagne production. Since its foundation in 1843 by the visionary Joseph Krug, the house has pursued a unique philosophy: the creation of champagnes that always offer the highest level of complexity and harmony, regardless of trends and seasons. Krug is not just a champagne - it is an experience, a symbol of artisanal perfection and bold individuality.

The Krug philosophy: a masterpiece every year

Unlike many champagne houses that focus on the idea of a standardised "house style", Krug takes a radically individual approach. Joseph Krug recognised early on that each vintage year is unique and that the true art lies in bringing out the character of each individual vintage to its best advantage. His aim was not to reproduce a consistent flavour, but to create the best of the given conditions of a year in every bottle.

This principle is reflected in the famous Krug Grande Cuvée, the icon of the house. It is not a simple blend (cuvée) of different vintages, but an artful composition of over 120 different wines from at least ten different vintages. Each edition of the Grande Cuvée is unique, the result of years of ageing in the cellar and masterful blending. The winemaker must not only have an exceptional sensorium, but also the patience to allow the champagne to mature until it develops its full depth.

The importance of terroirs and grape varieties

Another hallmark of Krug is its deep connection with the vineyards of Champagne. The company works with selected winegrowers who cultivate their grapes according to strict specifications. Particular attention is paid to the Grand Cru and Premier Cru vineyards, which give Krug champagnes their unmistakable structure and elegance.

The three classic Champagne grape varieties - Chardonnay, Pinot Noir and Pinot Meunier - play a central role at Krug, with each variety being carefully selected and vinified separately. The Chardonnay gives the champagne freshness and mineral finesse, the Pinot Noir provides strength and longevity, while the Pinot Meunier stands for fruitiness and accessibility. The art of blending is to combine these components in such a way that they form a harmonious whole without losing their individual character.

Vinification: craftsmanship and innovation

Vinification is a decisive factor in the quality of Krug champagnes. Unlike many other houses, Krug relies on complete alcoholic fermentation in wooden barrels. This method, which is only practised by a few champagne producers today, gives the wines a special texture and complexity. The slow, controlled fermentation processes allow the flavours to develop more subtly, while the ageing in wooden barrels gives the wine additional nuances.

After bottle fermentation (the so-called méthode champenoise), Krug champagnes are aged for significantly longer than required by law. While the minimum ageing period for non-vintage champagnes is 15 months, the Krug Grande Cuvée matures for at least seven years before it is released onto the market. Vintage champagnes such as Krug Vintage or the legendary Krug Clos du Mesnil(a Blanc de Blancs from a single walled parcel) often remain in the cellar for more than a decade before they reach perfect drinking maturity.

The art of tasting: a sensual experience

Drinking a Krug champagne is more than just a pleasure - it is a journey of discovery. As soon as you open the bottle, a bouquet unfolds that ranges from delicate citrus notes and ripe stone fruit to almond biscuits and fine roasted flavours. The glass reveals a lively perlage that is not intrusive, but elegant and persistent.

The true greatness of Krug is revealed on the palate: the champagnes are never one-sided, but combine power and finesse, freshness and maturity, fruit and minerality in perfect balance. The Grande Cuvée captivates with its infinite complexity, while the Krug Rosé impresses with its velvety texture and berry flavours. Krug Vintage, on the other hand, is a champagne for purists - a powerful, long-lasting creation that develops new facets over the years.

Krug and the culture of enjoyment

Krug champagnes are not intended for quick consumption, but for special moments. They are the ideal companion for festive occasions, but also for intimate evenings when you take time to savour the little nuances. The house itself promotes this culture of conscious enjoyment through initiatives such as the Krug ID, a code on each bottle that makes it possible to find out the exact composition and ideal serving temperature of the champagne in question.

Conclusion: The unrivalled magic of Krug

Krug is more than just a champagne brand - it is an institution that has been setting standards for almost two centuries. Through its uncompromising dedication to quality, its deep connection to the terroir and its inimitable art of vinification, the house creates champagnes of timeless beauty. Every bottle tells a story - the story of a vintage, a special location or the passion of the people behind this exceptional wine.

Anyone who has ever tasted a Krug champagne will understand why this house is one of the absolute leaders in Champagne.

It is not just a drink, but a work of art - created for those who appreciate the extraordinary.


Here are some tasting notes of the Krug Champagnes:

Krug Collection 1964

A Krug from the Krug Collection 1999 beautiful, younger looking, good mousseux, but takes some getting used to, know better Krugs - 90/100 (source: wineterminator.com Dr. Becker).

Krug Champagne 1971

A fantastic champagne year, small harvest with excellent wines. 2001 Krug from the 1tel was a fantastically ripe top champagne with pleasant ripe tones and beautiful mousseux, I'm becoming a champagne fan again - 97/100. A Krug Collection drunk in direct comparison was inferior to the 71 Vintage, as it was still far too young, wait 10 years! In 2007 from the magnum, this was an incredibly fascinating elixir, still with fantastic mousseux, golden yellow colour, ripe and fresh at the same time, fruit, fresh toast, nutty tones, so incredibly long and complex, so powerful, champagne is different, but not better. You could only gurgle with joy with every sip - 98+/100. Still has potential for decades. A Salon le Mesnil was very mature in 1996, no longer much mousseux, already more wine than champagne, a little firn, but still good to drink - 87/100 (source: wineterminator.com Dr Becker).

Krug Milléssimé 1971

I had the pleasure of drinking Krug four times between New Year's Eve 89 and Christmas 2001, a very aromatic, powerful champagne that I give several more years - 94/100 (source: wineterminator.com Dr Becker).

Krug Milléssimé 1989

I spontaneously rated the complex, still quite young Krug Vintage 97/100 on New Year's Eve 2006. It was much more mature when decanted in white wine glasses at Chateau Latour in 2007 - 94/100. And another bottle at the end of 2007 at Muottas Muragl was also considerably more mature and more advanced than the previous year - 95/100. A Veuve Clicquot La Grande Dame at Landhaus Bacher in 1998 was very mature and more advanced - 90/100 (source: wineterminator.com Dr. Becker).

Krug Brut Grande Cuvee Champagne (disgorged 1987)

MV Krug Grande Cuvée (disgorged 1987) Very old label. Disgorgement date on back of label in middle - discovered by chance when I opened the blinds to my room the following morning and the sunshine burst across the bottle highlighting the date of "02.11.87" imprinted in 4mm high black lettering!). No marking on cork. Loud pop from cork upon opening. Mid gold. Incredibly fine mousse with tiniest (and most vigorous!) bubbles of the 3! Bouquet is astonishing and singing straight away: every whiff something new - ginger, soy, butterscotch, honey, hazelnuts, dry dark chocolate, flowers. Palate exemplifies beautiful structure, balance, length and persistence of flavours across the whole spectrum. 30 minutes in glass, honey developed. Power yet elegance, freshness yet great complexity. As good (perhaps even better) vs. the 1980 Krug Clos du Mesnil had a few months back at Claude's Restaurant. I found myself asking: what more could you want from a champagne? A Magnificent expression of all that is champagne. I feel vindicated that I age these and find it hard to understand why anyone would want to drink them so young when they only show possibilities! My WOTF and WOTN. The majority WOTN also. 97/100 (Source: The Auswine Forum www.http://forum.auswine.com.au).

1. key historical data

  • Founded: 1843 by Joseph Krug (German immigrant)

  • Location: Reims, Champagne (France)

  • Owner: Part of the LVMH Group (Moët Hennessy Louis Vuitton) since 1999

  • Philosophy: "To create the best possible champagne every year - regardless of the vintage."


2. production secrets

Unique vinification:

  • Single barrel fermentation (over 250 individual wines per year)

  • Long storage on the lees

  • Reserve wines: "Krug Collection" matures in steel tanks

Grape variety mix:

  • Pinot Noir (50%) - structure

  • Chardonnay (35%) - elegance

  • Pinot Meunier (15%) - fruitiness

No fixed vintage:

  • Grande Cuvée (multi-vintage) is the centrepiece

  • A vintage only appears in outstanding years (e.g. 2008, 2012)


3. the legendary cuvées

ChampagneSpecialityPrice (€)
Krug Grande CuvéeBlend of 120+ wines180-250
Krug VintageOnly in top vintages (e.g. 2008)300-500
Krug Rosé8-10% red wine from Aÿ350-600
Krug Clos d'Ambonnay100% Pinot Noir, rarity (0.68 ha)3.000-5.000
Krug Clos du Mesnil100% Chardonnay, single vineyard1.200-2.500


4. sensory profile (Grande Cuvée 170ème Édition)

  • Colour: Gold with sparkling green

  • Perlage: Ultra-fine, creamy

  • Nose: Brioche, almond, citrus, honey

  • Palate: Dense texture, mineral freshness, endless length

  • Drinking window: 15-50 years


5. economic facts

  • Production: ~200,000 bottles/year (small in the luxury segment)

  • Turnover: Estimated € 150 million per year

  • Top markets: USA, Japan, Europe

  • Auction record: Clos d'Ambonnay 1995 (€15,000)


6. special vintages

  • 2002 Vintage: One of the best of all time (100 Parker points)

  • 1996 Clos du Mesnil: Legendary Chardonnay champagne

  • 1989 Grande Cuvée: Oldest edition still drinkable


7th Krug experience in Reims

  • "Krug Studio": Private tastings with Chef de Cave

  • ID system: Each bottle has a code for tracking

  • Library Releases: Old vintages from the cellar (€1,000+)

Krug stands for unrivalled complexity - no other champagne is created so elaborately. The Grande Cuvée is a masterpiece of the art of assemblage, while Clos d'Ambonnay is one of the most expensive champagnes in the world.